WiseSEO vs Semrush
Semrush is a research platform: enormous keyword databases, competitor estimates, backlink indexes, rank tracking. WiseSEO is not a research platform. It reads the search data Google already gives you about your own site and turns it into a short weekly to-do list.
WiseSEO
First-party data and a decision. No estimates, no dashboards to interpret — one keyword move and one content move each week, with the expected click payoff.
Best for
Founders and small teams who own a site, have Search Console connected, and want to know what to do this week.
Free tier, then $19/month
Semrush
Unmatched breadth. Competitor keyword estimates, backlink data, ad research, site audits and rank tracking in one place.
Best for
SEO agencies and in-house teams who need competitive research and client-facing audits, and have the hours to use them.
From around $140/month
Feature by feature
| Feature | WiseSEO | Semrush |
|---|---|---|
| Data source | Your own Google Search Console | Third-party crawl and clickstream estimates |
| Weekly prioritised action | Yes — one keyword move, one content move | No — dashboards and issue lists |
| Keyword research database | No | Yes, very large |
| Backlink index | No | Yes |
| Topical authority map from your data | Yes | Partly, via separate tools |
| Setup time | One Google sign-in | Project setup and configuration |
| Learning curve | Minutes | Weeks |
| Entry price | $19/month | Around $140/month |
Prices and features for Semrush are based on its public pricing and documentation and may have changed since publication.
The cheapest way to decide is to look at your own data
Connect Search Console free and see your site score and how many wins are waiting. No card needed.